Marshall Lager from CRM Magazine:
“They’re not exactly employees, and they’re not quite customers, but your channel partners can be equally important — and you can’t just direct them by remote control.“
You may want to read this interesting article.
What’s very interesting too is the way this article is structured – not the typical monologue but it includes a pull from a LinkedIn Q+A and other social media aspects. Well done. This is what I consider journalism 2.0
Which vendor has the ultimate partner program? What works for vendor A does not mean it also works for vendor B.
Each partner program has to be easy to adopt for the partner but still tailor-made for the vendor.
During our research we came across several partner programs. A lot of programs we reviewed were just carbon copies of the channel program the big vendors released.
Seen one, seen ’em all. Nevertheless we found vendors who placed great importance to their channel programs. Clear program and dedicated channel support creates a win-win situation for partners and vendors.
I contacted several channel manager and asked for permission to show case in the book their prominent partner programs. Cross the fingers we will get all feedback in time – The content is almost completed and we expect to get some pre-print examples in July