Today I like to ask VARs, Resellers, partner channel organization to help to update our research in regards what works/worked best in channels. Nothing changes faster then “partner programs” in our industry. What was defined last fall does not mean to be still valid in spring.
During our research and interviews in the past we came across of a lot of channel activities partner loved/disagreed with. The one which is loved most by the vendor does not mean
to be the one which is loved most by the partners. To make sure that our book is up to date I like to get also feedback from resellers, VARs and everyone who is in indirect sales to learn
which current “channel program” works best for partners and for vendors.
Also any commentary or statement around channels you would allow us to publish it in the book as a best practices example would be very welcome.
Please share with us your anecdotes, the good, the bad and the ugly.
Just contact me via the blog, by email firstname.lastname@example.org or by phone
650 384 0057.