Why do we discuss things that have been discussed already 20 years ago?

Because many who run channels today were in pre-school twenty years ago and do not have the experience and knowledge from back then. So how do we get channel people up to speed? There is no class about indirect channel best practices in any MBA program, there is no obvious training provider and knowledge is passed on by word of mouth – hoping that the “master” actually masters the the channel. The book “Channel Excellence” trys to not only covering all the aspects of channel management but is written by a channel practitioner. Continue reading “Why do we discuss things that have been discussed already 20 years ago?”