Channel Complexity

Channels are the most complex business model – simply because of its integrated involvement of legally independent parties in one of the most critical business processes: Sales. Therefore channel business has many facets and view points. There is an executive view point, one from investors, customers, service organization, product development and marketing.

Often Times channels get inherited by a new executive who is forced to understand that channel and the implications of any changes in a matter of weeks.

But complexity doesn’t need to mean complicated. Structuring and completely understanding channels is the usual way to manage complexity. The book Channel Excellence shall help all constituencies to better understand, structure and manage those relationships for a better, faster and more profitable business.

The Book about : Channel Excellence

After all I decided to write this book and invite everybody to comment, contribute, express your thoughts and may be help to make this a helpful guide to everybody facing challanges with indirect channels. The plan is to publish the book in the next 12 weeks.