14 Nov 2007

Self Publishing – Broad Distribution

Posted by Axel Schultze

Why do it? It’s so easy and just very interesting to participate in the process. Of course the financial return is a bid higher but as we all know – if not Dan Brown – you won’t get rich from writing a book in particular a special interest book. So the book is out and I start to collect some reviews. Also the ISBN number arrived today. After a final touch up I’ll approve the book and it will be available through Amazon.com and Barns & Nobel.

But the book distribution has it’s price – talking about distribution – sounds sooo familiar. I get more than twice by selling through Lulu than selling through Amazon and Barns & Nobel. But at the end that’s actually what the book is about – direct versus indirect. And not just because I eat my own dog food – I believe in the model.

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