I see a lot of channel manager being frustrated about social media support for their partners “We don’t even have a social media strategy for ourselves”. My typical answer:
The Information Technology Industry is going through an interesting migration. It is somewhat similar to the migration from “big iron” also known as main frame computers to personal computers in the 80’s.
Please don’t make the mistake to compare it with the Internet evolution as the Internet was an “add on” to the existing PC landscape. The Internet was an additive way of leveraging the PC as it was.
Cloud computing however changes the way applications are developed, delivered, maintained, used… PCs allowed for decentralizing the highly concentrated data and technology power from main frames and its connected terminals and get the full computing power under the control of its user. Continue reading “Cloud Computing Reseller & Publishing Industry”
Deal Reg 2.0 (Feb 23)
On Feb 23, 2010 – Xeesm will introduce a Deal Registration System web 2.0 style.
The website does not talk about the product or strategy, but the event agenda eludes to the fact that it will be a multi vendor system with some new thinking:
Deal registration has become one of the key program elements for high tech channels. However the many different systems, different processes on one side and the fact that channel partners have to enter deal multiple times are reasons for a rather slow adoption. Traditional online registrations forms are rather unattractive to system integrators, VARs or resellers. Continue reading “Deal Registration 2.0”
We all know, customers no longer conduct their product or brand exploration by reading magazines, market research, visiting exhibitions or asking the “experts”. Instead prospects explore the web, get influenced by peer groups and trusted networks THEN they touch base with interesting product or brand sources.
What was once a key function of the channel:
If you missed our webinar Channels go Social Media – please find on Slideshare the powerpoint presentation. Empowering partners to play a role in the fast-growing “Social Web” Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online – where your customers are seeking information? Has your channel marketing adjusted to this new reality? Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships! This web-based seminar talked about what needs to be done today.
You find the presentation here:
Marshall Lager from CRM Magazine:
“They’re not exactly employees, and they’re not quite customers, but your channel partners can be equally important — and you can’t just direct them by remote control.“
You may want to read this interesting article.
What’s very interesting too is the way this article is structured – not the typical monologue but it includes a pull from a LinkedIn Q+A and other social media aspects. Well done. This is what I consider journalism 2.0
We created a new “meetup” group for business networking. This is to meet and exchange ideas about business networking, which partner and alliance networks is a big part of it. Please check it out. Joining the group is free.
The first meeting: January 21st – 2008. This goes hand in hand with the launch of Xeequa 1.0.
We created a new wiki to support the channel excellence activities. Please request a password if you like to contribute by sending us an email at mr at channelexcellence com.
The wiki is publicly available.
Which vendor has the ultimate partner program? What works for vendor A does not mean it also works for vendor B.
Each partner program has to be easy to adopt for the partner but still tailor-made for the vendor.
During our research we came across several partner programs. A lot of programs we reviewed were just carbon copies of the channel program the big vendors released.
Seen one, seen ’em all. Nevertheless we found vendors who placed great importance to their channel programs. Clear program and dedicated channel support creates a win-win situation for partners and vendors.
I contacted several channel manager and asked for permission to show case in the book their prominent partner programs. Cross the fingers we will get all feedback in time – The content is almost completed and we expect to get some pre-print examples in July