Cloud Computing Reseller & Publishing Industry

The Information Technology Industry is going through an interesting migration. It is somewhat similar to the migration from “big iron” also known as main frame computers to personal computers in the 80’s.

Please don’t make the mistake to compare it with the Internet evolution as the Internet was an “add on” to the existing PC landscape. The Internet was an additive way of leveraging the PC as it was.

Cloud computing however changes the way applications are developed, delivered, maintained, used… PCs allowed for decentralizing the highly concentrated data and technology power from main frames and its connected terminals and get the full computing power under the control of its user. Continue reading “Cloud Computing Reseller & Publishing Industry”

Deal Registration 2.0

Deal Reg 2.0 (Feb 23)

On Feb 23, 2010 – Xeesm will introduce a Deal Registration System web 2.0 style.
The website does not talk about the product or strategy, but the event agenda eludes to the fact that it will be a multi vendor system with some new thinking:

Deal registration has become one of the key program elements for high tech channels. However the many different systems, different processes on one side and the fact that channel partners have to enter deal multiple times are reasons for a rather slow adoption. Traditional online registrations forms are rather unattractive to system integrators, VARs or resellers. Continue reading “Deal Registration 2.0”

The digital divide on the channel side. On which side is your channel?

We all know, customers no longer conduct their product or brand exploration by reading magazines, market research, visiting exhibitions or asking the “experts”. Instead prospects explore the web, get influenced by peer groups and trusted networks THEN they touch base with interesting product or brand sources.

What was once a key function of the channel:

Continue reading “The digital divide on the channel side. On which side is your channel?”

Why do we discuss things that have been discussed already 20 years ago?

Because many who run channels today were in pre-school twenty years ago and do not have the experience and knowledge from back then. So how do we get channel people up to speed? There is no class about indirect channel best practices in any MBA program, there is no obvious training provider and knowledge is passed on by word of mouth – hoping that the “master” actually masters the the channel. The book “Channel Excellence” trys to not only covering all the aspects of channel management but is written by a channel practitioner. Continue reading “Why do we discuss things that have been discussed already 20 years ago?”

Channels Go Social Media

If you missed our webinar Channels go Social Media – please find on Slideshare the powerpoint presentation. Empowering partners to play a role in the fast-growing “Social Web” Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online – where your customers are seeking information? Has your channel marketing adjusted to this new reality? Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships! This web-based seminar talked about what needs to be done today.

You find the presentation here:
http://www.slideshare.net/Xeequa/channels-go-social-media-presentation

Fine-Tuning the Channel

Marshall Lager from CRM Magazine:
“They’re not exactly employees, and they’re not quite customers, but your channel partners can be equally important — and you can’t just direct them by remote control.
You may want to read this interesting article.

What’s very interesting too is the way this article is structured – not the typical monologue but it includes a pull from a LinkedIn Q+A and other social media aspects. Well done. This is what I consider journalism 2.0