“Channel Excellence” is a community of channel managers and channel partners to share best practices around business collaboration between independent yet related business partners to strengthen the relationships and build more successful partnerships.
Indirect Sales & Marketing Channels are amongst the most complex, yet most effective ways of bringing products and services to market. Indirect business is a numbers game. It’s about leverage, ability to manage resources around the world and the desire to compete in the most cost effective way. But only the best including Cisco, Microsoft, HP and Symantec where able to maintain market leadership through their powerful channels. Since the beginning of professional trade, back in around 3,000 B.C. channels were the backbone of any economic system. Today about 75% of world trade is conducted through channels.
Based on Axel Schultze’s book “Channel Excellence”, Channel Excellence has become an online community and movement to develop more successful indirect sales, marketing and services partnerships. Channel Excellence is not a company nor any kind of organization.