In 1999 David Code was still running a traditional VAR helping customers with the implementation of procurement processes. After doing a J.D. Edwards implementation for his own company he decided there must be a better way to deploy business applications and started to look into ASP offerings. The challenge back then was to build a complete portfolio of applications that would a low to build an entire business on it. The key to his success David stated, was the fact that they did no longer sell a piece of software but helped people to reengineer their business processes. Suggesting an ondemand application was a result of the consulting work. Today AppsOnTap is selling SaaS applications from Salesnet (now RightNow), Vtrenz, Openair, Bridgeworks, Netsuite, QuoteASP, Ketera and Employease (now ADP). As Frank Brown stated, the industry goes like any other industry through those waves of disintermediation to reintermediation. The profitable and self funded AppsOnTap is one of the early leaders in indirect SaaS channels and a great example for a profitable SaaS implementer.