Today 7-26 I interviewed Bulldog Solutions CEO Rob Solomon
Bulldog Solutions is a Lead Generation Company, working as an enabler for the SaaS industry. Some of the underlying infrastructure to the lead generation business are conferencing solutions from Webex and Placeware. Bulldog seams to be one of the larger Webex and Placeware customers, using their services to provide webconferences to the customers of Bulldog Solutions. Even so for the web conference vendors this might be a channel, Rob Solomon (CEO) how ever views this just as infrastructure he is using. Bulldog Solution makes primarily money off of the services they provide, while the margin they get from the vendors are not substantial to their business.
Channel or not – it is one of the cases where a company such as Bulldog is an important catalyst to vendors like Webex and placeware. It is one of many examples how channels appear to be very different in the SaaS industry relative to the traditional IT industry.