Cloud Computing Reseller & Publishing Industry

The Information Technology Industry is going through an interesting migration. It is somewhat similar to the migration from “big iron” also known as main frame computers to personal computers in the 80’s.

Please don’t make the mistake to compare it with the Internet evolution as the Internet was an “add on” to the existing PC landscape. The Internet was an additive way of leveraging the PC as it was.

Cloud computing however changes the way applications are developed, delivered, maintained, used… PCs allowed for decentralizing the highly concentrated data and technology power from main frames and its connected terminals and get the full computing power under the control of its user. Continue reading “Cloud Computing Reseller & Publishing Industry”

See you at the funeral

The end of the channel – long life the channel. The end of the high tech channel was predicted the first time 1985 – 3 years after the first computer reseller opened shop. Ever since the end of the channel was predicted.

But then if we look at the typewriter resellers, that channel was predicted to die and it did. It did with no noise, silently vanished away – after 10 or so years of arguing. Look at the bakery, butcher, shoemaker – all predicted to die – and at the end: all did go out of business. Continue reading “See you at the funeral”

Networked Channels for Software Services

SaaS, Social Media, Online Software Applications… all have one in common, those businesses need indirect sales channels to grow.

Any kind of reseller on the other hand can only be successful, profitable and attractive to end customers when they have a larger product portfolio – single brand resellers can’t survive. Here is what I believe SaaS companies need to do: Continue reading “Networked Channels for Software Services”

Deal Registration 2.0

Deal Reg 2.0 (Feb 23)

On Feb 23, 2010 – Xeesm will introduce a Deal Registration System web 2.0 style.
The website does not talk about the product or strategy, but the event agenda eludes to the fact that it will be a multi vendor system with some new thinking:

Deal registration has become one of the key program elements for high tech channels. However the many different systems, different processes on one side and the fact that channel partners have to enter deal multiple times are reasons for a rather slow adoption. Traditional online registrations forms are rather unattractive to system integrators, VARs or resellers. Continue reading “Deal Registration 2.0”

The digital divide on the channel side. On which side is your channel?

We all know, customers no longer conduct their product or brand exploration by reading magazines, market research, visiting exhibitions or asking the “experts”. Instead prospects explore the web, get influenced by peer groups and trusted networks THEN they touch base with interesting product or brand sources.

What was once a key function of the channel:

Continue reading “The digital divide on the channel side. On which side is your channel?”